When referring to emotional quality you usually think of the tourism and hospitality sector since they have been the first to implement the tools offered by this resource type. To get an idea and visualize what we mean when we speak of emotional quality we can put a very graphic example: one of the most elite hotels of Canada, located next to the best ski slopes, offers its customers several services framed in what is the emotional quality and one of these is wait them to the back of his sport to offer them in the reception of the hotel a hot chocolate with which will recover the feeling of returning home. In the sector of hotels rural is where this practice is most widespread can read descriptions of an important chain of rural hotels where what is offered in their establishments are sensations, smells and colors as we see are practical low cost characteristic that makes even more interesting this topic, reasons to offer to our customers, partners, so the image of our business is the most sublime. We must bear in mind that achieve the emotional quality in a fitness center is no easy task but that there will be an earlier work in which achieve that excellence does not depend on in 100% of us but if most since we have to convey the essence of this term to our group of collaborators, workers. For other opinions and approaches, find out what cancer research has to say. A question that we can worry is what value can have the introduction of the term emotional quality to the managers of fitness centers. The main is to improve the quality of the service we offer and the possibility of improving loyalty figures one of the major concerns of all managers of sports centers. Achieve implement emotional quality will give us that plus we need to differentiate ourselves from our competitors and will make us pioneers in this sector since this term is not expanded between the sports facilities and insist the greater number of references come from the hospitality industry. .