To listen indeed is not something easy to logar, but not to do brings it direct consequences. If he does not know to listen, he will not understand what his client needs, which means that to probably he offers erroneous solutions him. This will cause that the client loses interest and closes door to him a definitively any other proposal. The most frequent errors in the communication are: Lack of attention in a conversation? Repeated interruptions? Violent reactions by thought differences? Deflection of the conversation in form other people’s to the interest of the interlocutor? To transmit apathy or aggression through the voice the information is to be able, but when it practices and it only shares. So that a communication is successful not only is necessary to take care of the content, but also the way and the attitude. This means that it must receive the information of the problems of his clients and as salesman must offer the information to them on the possible solutions; which will only be possible realising an active listening.
Different ways exist to listen, also calls levels, each one of as it requires a level of greater concentration. Marginal listening, is the one that less concentration requires. It is characterized because the one that listens is relaxing easily, being in his own thoughts and without really listening what they are saying to him. This causes a malinterpretacin of the message, which is offensive for who is speaking, reducing the level of confidence and creating barriers in the communication. It is very common in uncertain salesmen that they only think about which they must say instead of to listen the client, as well as in whom they are created expert and they despise the value of the opinion of the client because they are only pending of the closing of sales. Be that as it may, in both cases they forget but the important thing: the message of the client, due to the information that contribute to us and the confidence that is generated.